Setting up a small business or expanding an existing one, SEO leaves your digital marketing effort to stop cold if you don't bother executing it for your business. As the trend of getting business online, it's a daunting task to stay competitive and ascertaining presence on every social media platform. For newbie businesses, it's a bump in the road to get hands-on implementing and following best SEO practices to make the website worthwhile.
What if someone searches for a query in your niche and your website doesn't pop up on SERP?
Contacting an expert is vital, especially if you are a novice website. Many expert SEO agencies are available if you want hardcore SEO services in Adelaide, which will establish your brand's identity online by securing ideal rankings on Google's algo.
Here we are unveiling tips that you should remember if you are new to this business and want efficient SEO services for your business -
1. Choose an Effective Domain Name
Your domain name is the first thing your audience sees. So ensure it is in alignment with your aims and business values. A great domain name clicks the mind of readers with the products and brands associated with it.
Additionally, the domain name also enables Google crawlers to understand what the webpage is about, thus affecting the ranking factor. Therefore, a unique domain name should be the priority after brainstorming ideas.
2. Craft Attractive Title Tags and Meta Descriptions
Title tags of the website depict Google as what the website is all about. These are also one the best ways to feed the relevant keyword with high rankings. Experts believe that the title tags should be short, around 50-60 characters as Google displays a short number of keywords in SERP outcomes. Steer clear of using spammy keywords and a huge variety of keywords.
Similarly, meta descriptions should also be unique for each page of your website. Well, it may not affect the Google rankings but drives click-through rate (CTR). Generally, the meta descriptions should be approximately 145-155 words. Again, you can use H1 tags or on-page titles to improve ranking as a newbie site to generate meta title tags.
3. Do Keyword Research
Performing keyword research before pouring out all the content on your new website is something you should not refrain from. First, thoroughly know what your business is about and what products/services you sell and search its relevant terms. Then, think, what buyers surf about the products/services in your niche and decide what keywords to include in your content.
Many paid and unpaid tools for keyword research, such as Google's keyword planner, SEMrush, KWfinder, etc. That would ease off this task for you.
4. Make Your Internal Linking game Stronger
If you observe that one of the pages on your website is ranking good and you need to make others rank too, what will you do?
You will need the help of internal links. Adding an internal link from a high-ranking page to those whose ranking you want to increase will help you dodge the bullet. However, overdoing it might dilute the link juice, so ensure it's done as needed.
These are some of the tips which you must follow to upsurge your new website with greater clicks. SEO practice can be complex, and it can be performed smoothly by hiring an expert SEO service in Adelaide. These professionals can slack off the task and let you focus on the other aspects of your business.
Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.