WiseGuyReports.com adds "SQM and CEM Market 2019 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2024" reports to its database.
SQM is a tool used for comparing expectations with the performance of the product and service. Improved service quality increases the ranking of an organization and helps sustain in the competitive market. CEM is a management tool used to get insights about the customers, which helps organizations take right decisions with respect to their business. It tries to understand multiple aspects of the customer through touch points. Effective utilization of CEM helps enterprises in improving customer satisfaction and increasing brand loyalty. Companies need to manage customer experience effectively and ensure that they attain the maximum level of customer satisfaction to sustain the competition in this challenging business environment.
Customers are promoters of brands. Good SQM and CEM enable businesses to find out their followers and users, offer them loyalty and promotional rewards, and thus make them promoters of the brand. If an organization achieves the best SQM and CEM, then its customers will become promoters and its net promoter score card, which is one of the indicators of sustainable growth rate of a company, will be positive. The net promoter score is based on customer feedback and shows whether customers are satisfied or not with an organization's product or service. When an organization employs SQM and CEM tools and techniques for continuous communication and feedback to solve customer issues and problems, it will positively impact customer feedback and ultimately drive sustainable growth in the service quality management market.
This report focuses on the global SQM and CEM status, future forecast, growth opportunity, key market and key players. The study objectives are to present the SQM and CEM development in United States, Europe and China.
The key players covered in this study
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Market segment by Type, the product can be split into
Market segment by Application, split into
Small and Medium Businesses
Market segment by Regions/Countries, this report covers
Central & South America
The study objectives of this report are:
To analyze global SQM and CEM status, future forecast, growth opportunity, key market and key players.
To present the SQM and CEM development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of SQM and CEM are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Major Key Points in Table of Content
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global SQM and CEM Market Size Growth Rate by Type (2014-2025)
1.4.3 Web Analytics
1.4.4 Text Analytics
1.4.5 Speech Analytics
1.5 Market by Application
1.5.1 Global SQM and CEM Market Share by Application (2014-2025)
1.5.2 Small and Medium Businesses
1.5.3 Large Enterprises
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 SQM and CEM Market Size
2.2 SQM and CEM Growth Trends by Regions
2.2.1 SQM and CEM Market Size by Regions (2014-2025)
2.2.2 SQM and CEM Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
12 International Players Profiles
12.1 Adobe Systems
12.1.1 Adobe Systems Company Details
12.1.2 Company Description and Business Overview
12.1.3 SQM and CEM Introduction
12.1.4 Adobe Systems Revenue in SQM and CEM Business (2014-2019)
12.1.5 Adobe Systems Recent Development
12.2.1 HP Company Details
12.2.2 Company Description and Business Overview
12.2.3 SQM and CEM Introduction
12.2.4 HP Revenue in SQM and CEM Business (2014-2019)
12.2.5 HP Recent Development
12.3.1 IBM Company Details
12.3.2 Company Description and Business Overview
12.3.3 SQM and CEM Introduction
12.3.4 IBM Revenue in SQM and CEM Business (2014-2019)
12.3.5 IBM Recent Development
12.4.1 Oracle Company Details
12.4.2 Company Description and Business Overview
12.4.3 SQM and CEM Introduction
12.4.4 Oracle Revenue in SQM and CEM Business (2014-2019)
12.4.5 Oracle Recent Development